Grand Rapids Print Shop :: The Nation's Online Printing Authority

The Effectiveness of Using Special Shape Marketing

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You want to make your brand stands out but don't have a huge marketing budget, so what do you do? A simple, yet very effective way to get noticed is by purchasing die cut business cards. Your contacts will certainly remember your remarkable business cards, which may be shaped like an oval or circle, a rounded square, a leaf or even a half circle. Think of all the business cards in your collection. Do you remember any of the people simply through their business cards? … [Read more...]

Turning Business Cards Into a Promotional Piece

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Creating a business card may seem like a pretty simple thing to do. Everybody knows what goes on a business card, the company name, a person's name, address, and contact information. Go to any convention or networking meeting and you're likely to come away with a pocketful of them, all containing the same sort of information. But while it's true that most business cards are functionally similar, they are definitely not all the same. When done right, a business card can … [Read more...]

Choosing the Right Paper Stock to Fit Your Needs

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When preparing to buy new printed materials for your business, it's easy to focus entirely on the design that goes on the page. Layout, lettering and print quality are all very important factors in getting great looking high quality business cards, full color flyers or any printed material, but they are not the only consideration. The strength, durability, and professional appearance of your printed materials depends on having the right paper stock for the job at … [Read more...]

Marketing Materials for Your Political Campaign

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An effective political campaign needs plenty of promotional material. Even with the spread of internet campaigning, there's nothing like a postcard in the mail or a brochure that voters can hold in their hands and read. To maximize the effectiveness of your marketing material, you need to be creative, cost-effective, and consumer-savvy. During a contested campaign, voters will be receiving a great deal of information on the candidates and their positions. Printed … [Read more...]

Designing a Great Seasonal Fall Brochure

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With summer almost at an end, it's time to start thinking about printing fall brochures. Designing a great fall brochure doesn't have to be a trial, it just requires following a few simple tips. 1. Showcase What's New Many customers who receive brochures from a company are already familiar with the company's general offerings. They may only glance for a few moments at a new brochure, so it's important to catch their eye immediately. Graphics, larger fonts, and … [Read more...]