Grand Rapids Print Shop :: The Nation's Online Printing Authority

Selling Your Image With Color Business Card Printing

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There are numerous up-to-date marketing strategies that companies resort to in order to promote their image, from lavish multilingual websites to expensive TV campaigns. However, other means of selling your image are now en vogue. An elegant business card can have a great impact on your customers and so can a colored printed brochure offering full details about the services you provide. This is why many companies resort to business card printing and to brochure printing … [Read more...]

Flyer Printing – The Ultimate Guide to Flyers & Print Advertising

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Print advertisements, such as color flyers, continue to generate cash flow and develop new revenue streams for virtually every industry. Every business that has developed into an industry leader over the last several decades, did so by utilizing key concepts in advertising that have evolved from very humble beginnings. Not all advertising works, so it is extremely important to understand how ads work, why some succeed while others fail, and what your ads should consist … [Read more...]

Brochure Printing: 5 Useful Tips to Remember

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Traditionally businesses have always relied on creative marketing collaterals such as brochures, infomercial, catalogues and other direct marketing tools to reach out to customers. Brochures, also known as pamphlet, is a type of leaflet meant to educate your prospects and target audience about your organization, products and services. A well designed brochure not only has the potential to gain a buyer's interest, but also convert him into a loyal customer. Often … [Read more...]

The Right Decision When it Comes to Printing

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Being frugal is a key element today with the high cost of living, but sometimes cutting corners in the wrong area can deliver the wrong message, regardless of the savings. A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company. The same … [Read more...]

Brands are More Than A Logo

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Brands and logos; are they synonymous? A person that isn't business savvy might say that they are, but for your business to be successful, it's important that you understand the differences between these two words. A logo is a picture or special colors and fonts that you recognize companies by. They're the Target bulls-eye and the NBC peacock. If you were to show just the logo to someone from a foreign country, they wouldn't be able to say much about them but when you … [Read more...]