Wyandotte is a small city in Michigan originally founded in 1854. Existing over a century, it was home to several residential and commercial building. One of the most well preserved historical sites is Wyandotte's downtown. Due to its' popularity, the state developed it into a business community. Transforming old buildings into well-polished establishments through major renovations. These renovations are done without harming the regal beauty of the 100-year-old … [Read more...]
Looking Inside The Target’s Head: Seeking Inspiration for Brands and Products
The demand for a certain product is relative to the need of a specific target group. To properly see the rise and fall of a brand, it is necessary to dig deeper into a spectrum of consumers. To carve a name for diverse industries, a company must know their target group of consumers. By knowing this and by delving into the behavior of a target group comes a brand that will soon be ahead of the curve. Knowing what's running in the mind of a consumer will pave the way to … [Read more...]
Should You Invest in a Direct-Mail Postcard Marketing Campaign
Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct-mail postcard marketing campaign? … [Read more...]
Postcard Printing – The Use of Compact Marketing Materials
Postcard printing is a great option for many small businesses searching for different options for advertisement. Postcard printing can become costly if the small business does not take in consideration the cost for ink required to provide a quality product, paper supply, the market they would like to advertise with, and the ability to provide a quality advertisement to the consumer. A postcard is a compact advertising option that allows the flexibility of mailing options … [Read more...]
Why the Business Card Will Live Forever
"Business cards still work as well as they have worked for 300 years," said Moo.com founder Richard Moross Heard the one about business cards being dead in the digital age? Moo.com founder and chief executive Richard Moross laughs. ”The good news is that they still work as well as they’ve worked for 300 years,” he says. “Every culture in the world understands it. You don’t need an internet connection or batteries. It’s just completely utilitarian.” Moo … [Read more...]
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