Brochures are nothing new; they’ve been around since before Gutenberg invented the first printing press back in the 1400s. Of course, in the old days, they were known as pamphlets, a word that still gets used. Also known as leaflets and broadsides, they’ve been used for everything from circulating love poems and off-color stories to promoting religion and political propaganda. In fact, about 230 years ago, it was essentially the circulation of such pamphlets or broadsides that got enough people in Britain’s North American colonies excited about starting their own country to the point where they were actually able to pull it off – a testimony to the power of brochures.
If circulating leaflets can lead to the birth of a nation, what can Grand Rapids brochures do for your local business?
Are You Forgetting The “Real World”?
It’s true that the Internet has proven to be a powerful marketing tool – but people aren’t normally online 24/7, and too many business people forget about marketing in the “brick and mortar” world as well. Brochures in Grand Rapids and other communities around the state need to be part of your marketing strategy if you expect to stay ahead of the competition. Yes, you should definitely have an “online” brochure, but every business needs at least one (and preferably more than one) brochure. Here’s why.
Advantages of Brochures
In a way, a brochure is a “mini-presentation” on what your business has to offer. Ideally, a brochure can give potential customers and clients an effective overview of your company’s products and services in a short amount of time.
Another advantage of Grand Rapids brochures especially is that they are targeted. Normally, the people who read brochures are those who are most likely to buy whatever it is you’re selling. A brochure is your golden opportunities to tell these people about your products and/ore services and how these will benefit them. Unlike a business card, you can include graphics, photo images and other visuals as well as text, making for a complete sales presentation that fits into a standard envelope or an inner jacket pocket.
Finally, quality brochures printed on glossy paper give you and your business tremendous credibility. Such advertising clearly projects an image of professionalism, which is exactly what you need in order for prospects to take you seriously.
Get Your Grand Rapids Brochures From a Local Company
At GrandRapidsPrintShop.com, you’ll find the best prices on high-quality, tri-fold brochures that will tell your prospective customers that you mean business. The overwhelming majority of our customers return to us month after month to meet their marketing and advertising needs on time and under budget. Because we focus on quality printing using the latest technology using your designs, we are able to offer lower prices than anyone else. You can download templates on our site and even store your designs for future orders. Come visit Grand Rapids Print Shop on the World Wide Web today and learn more about designing effective brochures and how you can get maximum impact for your advertising and marketing dollar.
