Grand Rapids Print Shop – Michigan’s #1 Online Print Solution!
Most people think the modern “Age of Advertising” began in the 1920s. Now, it’s true that mass-media marketing was born when radio started showing up in average peoples’ living rooms – and was raised to the level of a science by the 1960s (check out the TV show Mad Men to see what that was like in the early days). However, the fact is that business printing is as old as the free market system and written communication itself – going back about 4000 years, in fact.
A Picture…
You know that old saying, “a picture is worth a thousand words”? In fact, while examples of print advertising in the form of written messages existed in ancient Egypt, Mesopotamia, China and Japan as well as Rome and Greece, throughout most of history, the ability to read was not widespread. Merchants, tradespeople, and professionals developed the practice of posting simple images to represent whatever it was they had to offer. Over the centuries, these became what we now know as logos – eye-catching symbols that identify a business.
A Giant Step Forward
Before the Internet, the single largest revolution in communications was arguably the printing press, invented in what is now Germany in the mid-1400s. Developments such as the telephone, radio and TV notwithstanding, little has changed in this regard. Handbills, business cards, flyers, posters, and other paper-based business messages that people can hold in their hands remain the most important form of advertising and promotion.
It can represent a substantial investment – so you want it done right.
First Impressions…
So – what does your printed advertising and promotional material look like? Is it slick and professional looking? Or does it look like something an amateur ran off using a home PC and ink-jet printer? It’s true that some people who have the skill and the (very expensive) professional laser printers can do a decent job at home with many things – but in the majority of cases, it requires professional abilities and the latest in printing technology.
It may cost a bit extra – but it’s worth it. After all, if you have something done cheap and it winds up turning off your potential customers, you’re likely to lose more in revenue than you save on expenses.
Why Grand Rapids Print Shop?
As one of the leading print services in Michigan and serving businesses throughout the nation, Grand Rapids Print Shop uses the state-of-the-art Heidelberg Offset Press – possibly the most significant step forward in print technology since Gutenberg over 500 years ago. As an online printing company, Grand Rapids Print Shop also has lower overhead (meaning savings for you) and online templates that can help you get started. Furthermore, we can store your designs in our own database, saving you time and money when it’s time to re-order.
Find out for yourself why business people around the country depend on Grand Rapids Print Shop for their printing needs.