In promoting your business, you need to use all options available to you – and this means offline as well as on the Internet. Because Web Marketing as become the “new thing” and offers many options, many business owners forget that there are a lot of potential customers out there in the brick and mortar world as well. This is where the use of postcards in Grand Rapids is overlooked – but should definitely be part of your overall advertising and marketing strategy.
Tried and True
The thing about using Grand Rapids postcards in your marketing and advertising efforts is that it is a tried and true method with a proven track record. While Internet marketing is novel, there is still something about holding printed matter in one’s hands that still appeals to most people (another reason that printed books still outsell the kindle). As long as you are consistent in your efforts and put some thought into the design of the postcard (i.e., how the message is presented), you should experience a great deal of success.
About Consistency
The thing about Grand Rapids post cards is that they only work as hard as you do. You cannot simply shotgun a thousand or more postcards out to as many random addresses and then sit back and wait for customers to simply show up demanding your product or service. Postcard marketing involves a campaign-type strategy; you usually have to create a series of postcards and send them out on a regular schedule. Each one should highlight some benefit of what it is you have to offer.
About Design
Like a club flyer or leaflet, a postcard also needs to be attention getting and present its message in thirty seconds or less – or it’s going straight into the wastebasket. Judicious use of color, a contrasting color for text in an easy-to-read font and other elements should be considered when coming up with an effective postcard design.
Your message should also be targeted to those most likely to be interested in your product or services. You can purchase mailing lists from companies that specialize in lead generation, or come up with your own through networking and putting in an appearance at trade shows.
The good news is using postcards in Grand Rapids is a very cost-effective way of generating sales, and the U.S. Post Office offers bulk rate discounts for businesses, lowering your costs even more.
When You’re Ready…
When you have perfect design for your postcards, visit GrandRapidsPrintShop.com on the World Wide Web and upload your design using our convenient, free templates. You can even store your design for future orders (and if you are like most of our customers, you’ll be back again and again).
