Why go low tech? Today, in the age of E-Mail, multi-media presentations and the Internet, it's easy to assume that a website can take the place of a printed brochure. Printers today are producing more printed marketing materials than ever. In fact, with people spending so much time in front of computer screen, going through the mail or reading printed materials can be a welcome diversion--and an opportunity for you. Let's face it, letters take a lot of effort to read … [Read more...]
Brochure Layout Tips
A brochure is your best opportunity to provide your readers with enough information to establish clear communication about products or services. A brochure can range in size and page count so there is a great deal of flexibility. However, remember that an effective layout is crucial to ensure that the information or message is effectively communicated and read. Here are some brochure layout tips. Decide on the size and brochure style. Will it be 8.5"x 11" or 11"x … [Read more...]