Being frugal is a key element today with the high cost of living, but sometimes cutting corners in the wrong area can deliver the wrong message, regardless of the savings. A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company. The same … [Read more...]
Using Business Cards As a Powerful Marketing Tool
Whenever any company or business puts themselves out in the public sphere, there is a good deal of planning and preparation that goes into making certain that the image that is portrayed is carefully managed. One of the simplest tools used is the business cards. Almost all businesses have a card that is used to remind clients and potential customers of their basic services, as well as contact information. While this may seem like a simple process, there is … [Read more...]
Expand Your Target Market with Brochures
Printed material can sometimes have a life long after it leaves your local area. A lot of businesses stay local because of their lack of communication with people and places outside of their local area. But staying local also means that your business isn't taking advantage of the expanded customer base available outside your primary area. Most businesses want to expand their customer base, but are not sure how to do so. The Detroit Print Shop offers several tools to … [Read more...]
Advertising Your Business with Postcards
Direct mailings with postcards can result in a steady influx of new customers. Small business owners in particular are always seeking inexpensive, effective ways to promote their business. Often, after trying a variety of methods, they find that the most consistently successful method is bulk mailing of postcards. Postcards are a great visual means of reaching your target audience, and with the proper combination of images, they can be quite eye-catching and memorable. … [Read more...]
What Can Brochures Do For You?
Their quality printing can reflect positively on your business, for starters any good business knows that it takes some degree of advertising to ensure success. Sometimes word of mouth is enough, but usually it's going to take more effort than that. Incorporating printed materials such as brochures about your products and/or services will help enhance your corporate image. Detroit Print Shop is equipped to help your advertisements do what they are designed to do: … [Read more...]