Think of the times you have been to an expo and picked up those brochures from the display racks. Have you ever wondered why you picked up certain brochures in preference to others? One persuasive reason is their appeal besides of course the relevance of information contained therein. Catchy, well-crafted product brochures are a sure way to capture attention. Over and above, if you can provide structured, useful information that is relevant to the user’s needs, your … [Read more...]