While this may not come as a shock to many people, not everything on the internet is accurate, and that goes double when talking about things advertised as "free". Free can mean different things to different people, so while some font foundries release their fonts as "free", there may be limitations on what can and can't be done with them. Even worse, some commercial fonts are listed as "free" on some sites when in fact, they are being, either intentionally or … [Read more...]
Printed Marketing Materials For Your Fundraising Event
Fundraising events can be a real test of marketing; it can sap your energies, challenge your expectations, and stretch your capabilities to the utmost. Effective promotion and effective management of your communication and message is the key to achieving success. Printed marketing collaterals can help you considerably by alleviating a lot of your pains. Flyers and brochures are effective and fast in spreading the word. They are handy, easy to distribute, and an … [Read more...]
Creating Effective Marketing Materials For Your Travel Agency
In these days of cut-throat competition among agencies providing travel services, especially in the Detroit area, it is imperative to rise above the pack, to differentiate yourself. Your sales and marketing materials are the key to your success. Although most other agencies will also be using printed materials like postcards, flyers and brochures, it is the way you present and what you present that can bring in the customers. A properly designed postcard can come out … [Read more...]
Using Glossy Color Postcards for High Impact Advertising
Any business small or big requires visibility with potential customers. While big businesses have the wherewithal to invest in huge promotional activities, for small businesses there may be budgetary constraints in terms of the amount that can be invested in advertising. Glossy color postcards can be one effective medium for such businesses; with the initial investments being very low the potential impact can be huge. Detroit Print Shop has unique solutions that can be … [Read more...]
Developing A Brochure That Generates Results
Think of the times you have been to an expo and picked up those brochures from the display racks. Have you ever wondered why you picked up certain brochures in preference to others? One persuasive reason is their appeal besides of course the relevance of information contained therein. Catchy, well-crafted product brochures are a sure way to capture attention. Over and above, if you can provide structured, useful information that is relevant to the user’s needs, your … [Read more...]
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